The basic marketing seminar! You will learn what Marketing is and you will be able to see your market and products / services with a different point of view with immediate impact on your work and your business.
Many examples of 4p’s, perceptual Maps and Promotions.
Marketing Planning & Strategy
The purpose of this seminar is to clarify how they think, how they communicate and how executives of a marketing department work.
It will show how to act or how to react to the market or even predict competitor movements and to implement the most appropriate strategy!
Basic Marketing concepts, and the value of the Marketing department within an organization / company.
Information and knowledge of the market has its practical use in the implementation of Strategies and Marketing actions.
Practices of drafting and operating a Marketing plan (workshops, cases)